Creator Series RSS



NADIA ATIQUE // FASHION AND FOOTBALL

Creator Series introduces the individuals who are using their inspiration and talent to push football culture forward. Nadia Atique is a John Moore's University student bringing her Yemen origins and Liverpool FC fanaticism to sportswear design, in a way that is challenging perceptions of Muslim cultures.  How'd you get started? My passion for the game and the connection me and my family have with LFC was what made me decide on choosing football as my general theme. Football and LFC was such a broad topic so I had to narrow it down. When speaking with my tutors they found it interesting that I observe hijab and follow football, clearly I must be braking the norms! So I decided on making this collection a modest...

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YANA DAVYDOVA // GIRLPOWER FC

Creator Series introduces the individuals who are using their inspiration and talent to push football culture forward. Aside from lining-up for Girlpower FC, Yana Davydova is a ground-hopping photographer/writer with a keen interest in football and fashion's crossovers.  How was your experience of the World Cup?My personal experience has been great, because it has brought a lot of professional opportunity. Being a multidisciplinary photographer with a strong personal interest for football, I often fell as a first choice for brands like Adidas and Nike when it came to producing work for them. And to my surprise, we had plenty of creative freedom, so we were able to present our visionI’ve also appeared in a cool Nike film about amateur football, which turned out to be a...

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SIMEN A A PRAG // BRANCHMEN

Creator Series introduces the individuals who are using their inspiration and talent to push football culture forward. Simen A A Prag is the casual aficionado behind Norwegian-brand, Branchmen. Bringing cuts inspired by A Guy Called Minty, Berlin Groundet and many others to the good people of Scandinavia.  How did Branchmen get started? By popular demand to be honest. I had no plans to start another brand. I had been in the fashion business for many years and was a bit tired of it all. Branchmen came about as a result of many years of going to football with the lads. It all started with an away day/fashion blog really. Recreational purposes only. Me and the lads were posting pictures from our trips abroad - our...

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FELICIA PENNANT // SEASON

Creator Series introduces the individuals who are using their inspiration and talent to push football culture forward. Season has lead the fight in increasing the female share-of-voice in football, with Felicia Pennant its starring as its Editor-in-Chief.   How did SEASON get started? Deep down, I think I always wanted to launch some kind of publication ever since I discovered ELLE and Vogue aged 14. And the first inkling I had that I could combine my two main interests, fashion and football, to make a creative editorial magazine was The Green Soccer Journal. I interned there and found overall that, as wonderful as modern football coverage is, it’s very male-orientated and sometimes lacking diversity. Female fans (and players) are overlooked or underrepresented or if you google...

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CODY McCULLOUGH // DISGUISE STUDIO

Creator Series introduces the individuals who are using their inspiration and talent to push football culture forward. Cody McCullough is a creative director, designer and photographer based in Ontario who's Disguise Studio (a partnership with Matthew Stith) is working with adidas among others.  What is exciting you in soccer culture right now? I think the parallels between soccer and fashion, that all brands are leveraging right now, make things super exciting. I absolutely love kit design and think that all the major brands are putting out some of their best kits right now. Not only do they look dope on the pitch but they also have wearability off the pitch. Which sports brands do you think are the most relevant in that culture? Of...

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